Privacy Policy

Last Updated: January 28, 2026

1. Information We Collect

1.1 Information You Provide

We collect information you voluntarily provide when you:

• Subscribe to our email course or newsletter (email address, first name)
• Purchase products through Shopify (payment info processed by Shopify, not stored by us)
• Contact us via email or contact forms (email, name, message content)
• Participate in surveys or provide feedback

1.2 Automatically Collected Information

When you visit our website, we automatically collect:

• Usage Data: Pages viewed, time spent, clicks, navigation paths
• Device Information: Browser type, operating system, screen resolution
• Location Data: General geographic location based on IP address (city/state level, not precise)
• Cookies: See our Cookie Policy section below

1.3 Third-Party Information

We may receive information from:

• Shopify: Purchase information, order status (we are not the merchant of record)
• Mailchimp: Email engagement metrics (opens, clicks)
• Google Analytics: Aggregated website usage statistics

2. How We Use Your Information

We use collected information for:

• Service Delivery: Sending purchased products, email courses, newsletters
• Communication: Responding to inquiries, providing customer support
• Analytics: Understanding how visitors use our site to improve user experience
• Marketing: Sending promotional emails (only to subscribers who opted in)
• Legal Compliance: Meeting legal obligations, preventing fraud

3. Data Sharing and Disclosure

3.1 Third-Party Service Providers

We share limited data with trusted service providers:

• Shopify: E-commerce platform for product sales and delivery
• Mailchimp: Email marketing and automation service
• Google Analytics: Website analytics (anonymized data)

These providers are contractually obligated to protect your data and use it only for specified purposes.

3.2 We Do NOT Sell Your Data

Important: We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

3.3 Legal Requirements

We may disclose information if required by law, legal process, or to:

• Comply with legal obligations or court orders
• Protect our rights, property, or safety
• Prevent fraud or security threats
• Protect the rights and safety of our users

4. Cookies and Tracking Technologies

4.1 What Are Cookies?

Cookies are small text files stored on your device that help websites function and provide analytics.

4.2 Types of Cookies We Use

• Essential Cookies: Required for website functionality (security, CSRF protection)
• Analytics Cookies: Google Analytics for understanding site usage (requires consent)
• Preference Cookies: Remember your cookie consent choice

4.3 Managing Cookies

You can control cookies through:

• Our cookie consent banner (appears on first visit)
• Your browser settings (see your browser's help documentation)
• Opting out of Google Analytics: Google Analytics Opt-out

Note: Disabling essential cookies may affect website functionality.

5. Your Privacy Rights

5.1 General Rights

You have the right to:

• Access: Request a copy of your personal data
• Correction: Request correction of inaccurate data
• Deletion: Request deletion of your data ("right to be forgotten")
• Portability: Request your data in a portable format
• Objection: Object to processing of your data
• Withdrawal: Withdraw consent at any time

5.2 GDPR Rights (EU Residents)

If you are in the European Union, you have additional rights under GDPR including:

• Right to restriction of processing
• Right to lodge a complaint with a supervisory authority
• Right to know the legal basis for processing

5.3 CCPA Rights (California Residents)

If you are a California resident, you have rights under CCPA including:

• Right to know what personal information is collected
• Right to know if personal information is sold or disclosed
• Right to opt-out of sale (we don't sell data)
• Right to non-discrimination for exercising privacy rights

5.4 Exercising Your Rights

To exercise any of these rights, contact us at:

• Email: privacy@passyourthctest.com
• Response Time: We will respond within 30 days

6. Data Security

We implement industry-standard security measures:

• Encryption: HTTPS/SSL encryption for data transmission
• Access Controls: Limited employee access to personal data
• Secure Storage: Data stored on secure servers
• Regular Audits: Periodic security assessments

However: No method of transmission or storage is 100% secure. We cannot guarantee absolute security.

7. Data Retention

We retain your personal data only as long as necessary:

• Email Subscribers: Until you unsubscribe or request deletion
• Purchase Data: As required by law (typically 7 years for tax purposes)
• Analytics Data: Anonymized and retained up to 26 months (Google Analytics default)
• Inactive Accounts: May be deleted after 2 years of inactivity

8. Children's Privacy

Our website is not intended for children under 18.

• We do not knowingly collect information from children under 18
• If we discover we have collected such information, we will delete it immediately
• Parents/guardians who believe we have collected their child's data should contact us

9. International Data Transfers

Your information may be transferred to and processed in countries outside your residence, including the United States.

• We ensure appropriate safeguards are in place for international transfers
• Service providers are required to maintain GDPR-equivalent protection

10. Email Communications

10.1 Types of Emails

• Transactional: Order confirmations, download links (cannot opt-out)
• Educational: 10-day email course (can unsubscribe anytime)
• Marketing: Newsletters, promotions (can unsubscribe anytime)

10.2 Unsubscribing

To unsubscribe from marketing emails:

• Click the "Unsubscribe" link at the bottom of any email
• Contact us at unsubscribe@passyourthctest.com
• We will process unsubscribe requests within 10 business days

11. Third-Party Links

Our website may contain links to third-party websites (e.g., Shopify, social media).

• We are not responsible for the privacy practices of third-party sites
• We recommend reviewing their privacy policies before providing information
• Clicking external links leaves our website

12. Changes to This Privacy Policy

• We may update this policy periodically to reflect changes in practices or laws
• The "Last Updated" date will be revised when changes are made
• Material changes will be notified via email or prominent website notice
• Continued use of our website after changes constitutes acceptance

13. Contact Us

For questions about this Privacy Policy or to exercise your rights, contact us:

• Email: privacy@passyourthctest.com
• Support: Contact form at passyourthctest.com/contact
• Mailing Address: (If required by law, add physical address here)

14. Consent

By using our website, you consent to this Privacy Policy and our use of cookies as described. You may withdraw consent at any time by:

• Clearing your browser cookies
• Declining cookies via our cookie banner
• Requesting data deletion
• Unsubscribing from emails

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